“Altruistic Alphabet” for Shotoku Glass Co.

“A for Apple, B for Boy, C for Cat…” These are the familiar words that roll off the tongue of any first learner of English.

For this series of exquisite mouth-blown glass tumblers, Lanzavecchia + Wai re-purposes this learning system, by replacing all twenty-six existing words, with ones that expound concepts of empirical good human values.

Hence, “A for Altruism, B for Bravery, C for Consistency…”

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