TRANSITION – porcelain stoneware tile collection for Mirage®

TRANSITION: Travel Become Experience
Porcelain stoneware tile collection for Mirage®
2015

Transition Project Video

THE JOURNEY.
Research, experimentation, design.
A journey of sensations, memories and experiences, called transition.
Transition is a collection born from the collaboration of Lanzavecchia + Wai with Mirage, an international business working and travelling between Italy and Singapore: a meeting and a creative path linked to the concept of landscape, change, real and metaphorical transition from one place to another, a journey that becomes experience.

A NEW IDENTITY.
No reference or imitation: Transition goes beyond the canons of imitation, defining a new, timeless and contemporary nature of porcelain stoneware whose roots lie in italian culture and tradition.
Transition refers to the world of italian-made handicrafts: an ancient skill, known and handed down through time, blends with the technology of industrial production. Naturally irregular, the texture is enriched with overlaid colours, creating the ideal photograph of a journey.
An itinerary that crosses italy, collecting colours and shades and re-interpreting them in a contemporary key.

The colours of the landscape are interpreted and synthesised in neutral, natural nuances that give off a rare sensation of peace and lightness. Delicate shades and soft colour passages become refined proposals for a contemporary lifestyle.

SUSTAINABLE DESIGN.
With Transition, mirage underlines its own green spirit, with important ethical choices:
_the selection of a mix made with a majority of materials taken from production waste (pre-consumer recycled materials > 25%) and the use of zero-mileage local sand, which guarantees the same high technical performance that is typical of mirage porcelain stoneware.
_material packaged in 100% recycled cardboard.
_the use of pallet made from 100% recycled wood.
A green soul, sensitive to the environment, with aesthetics evolving in surfaces with a highly contemporary design.

TRANSITION: a journey between design and Italian-ness

COLOURS
5 colour shades representing the stages of a creative, ideal journey between one city and another, a journey crossing Italy from South to North: from Ostuni to Matera, from Matera to Lecce and from Milan to Turin. The spirit of each city is told in a colour shade extrapolated from the city landscape.
TR 01 Ostuni
TR 02 Lecce
TR 03 Matera
TR 04 Torino
TR 05 Milano

SURFACE
A new texture, inspired by the typically Italian hand-crafted ceramic production, describes the surface and presents its own transition in terms of visual perception: at a distance of just a few metres it is imperceptible, and the product seems to be plain in colour, while closer up it reveals itself in a miniature weave of rich details.

Sizes and decorative elements
The collection has a range of different elements and sizes (60×60 and 120×120), designed for use in different combinations to decorate, underline pathways and create usable, comfortable spaces.
A clean, elegance background blends with elements offering overlapping colours (Fade, in sizes 60×60 and 120×120) which can steer the eye, outline and enhance spaces.

Transition is a transversal collection, designed for residential and commercial settings, indoor and outdoor, for floors, wall tiling and even façades.

photography ©  Mirage®


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